Blog List
December 11, 2019 2019-12-11 7:23Blog List
The Loneliest Problem in Marketing Is Nobody Remembers You
Tina Chopra Some brands feel strangely absent even when they are everywhere. You see their content. You pass their ads. Their posts appear in your feed again and again. But a few hours later, you cannot recall what they said, what they …
The New Currency of AI Search Is Brand Recall
The new currency of AI search is brand recall, and I do not think most companies fully realize how much that changes visibility online. For years, digital influence was measured through rankings. If your brand appeared first on Google, you …
Why Some Brands Appear in ChatGPT Answers, and Others Don’t?
Why some brands appear in ChatGPT answers, and others don’t, has less to do with popularity than most marketers assume. I’ve noticed that AI systems rarely mention the brands with the loudest messaging. They tend to reference the brands they …
Why Most AI Content Strategies Fail at Scale and How to Fix Them
Every new technology arrives with the promise of making work easier. AI content arrived with the promise of making scale effortless. I remember how quickly marketers embraced the idea that blogs, campaigns, and landing pages could now be produced almost …
