About Me
May 18, 2026 2026-05-22 3:07About Me
About Me
I help enterprise brands stay visible, trusted, and cited in AI-driven search environments.
My work sits at the intersection of content, technology, and strategy, helping brands adapt to a world where AI answers first.
MY JOURNEY
A path shaped by stories, strategy, and systems.
I began my career in journalism, telling stories that shaped conversations across business, technology, and policy.
That journey took me through
newsrooms, in-house teams, and agency worlds, where I saw how clarity, context, and credibility create impact.
Today, I combine that experience with AI and data to help enterprises navigate a new visibility landscape, where answers are generated, not searched.
I’m here to make sure your brand is one of them.
WHAT I DO
I help brands lead in the age of AI-powered search.
AI Visibility Strategy
I craft strategies that ensure your brand is visible, cited, and trusted across AI-driven platforms.
GEO & AI Search Optimization
I help enterprises optimize their content for AI answer engines like ChatGPT, Perplexity, and Google AI.
AI Content Systems
I build scalable content ecosystems with AI agents to create consistent, high-quality content at enterprise scale.
THE MISSION BEHIND
Addlly AI
Addlly AI is an AI marketing platform built to help enterprises create, optimize, and distribute content that earns visibility inside AI search engines.
Our technology combines multi-model AI, real-time market signals, and specialized agents to deliver measurable visibility and authority.
OUR AI AGENTS ECOSYSTEM
GEO Audit
Agent
GEO AI
Agent
AI Visibility
Blog Agent
SEO AI
Agent
Social Media
AI Agent
Newsletter
AI Agent
TRUSTED BY INNOVATION LEADERS
EXPERIENCE THAT SHAPES MY PERSPECTIVE
A career across media, strategy, and technology.
Addlly AI
Co-Founder & CEO
Building AI marketing agents that help enterprises earn visibility in AI search.
Script Consultants
Founder Director
Led content and thought leadership projects for brands across industries.
Grab
Content Strategist
Worked on content strategy for consumer and platform communication.
Forbes
Business Journalist
Covered business, technology, and
wealth stories across Asia.
Microsoft
APAC CE Programme Manager
Led customer evidence and case
study programs across the Asia- Pacific region.
BBC & The Economist
Editorial Experience
Early editorial and reporting experience in London covering
business and technology.
“Technology changes how we find information. But trust still depends on human truth.”
I believe brands succeed when they communicate with clarity and integrity. AI should amplify that voice, not dilute it.
That’s the future I’m building for.
EDUCATION
The London School of Economics and Political Science (LSE)
MSc in Media, Mass Communication
University of Cambridge
Business Sustainability, Sustainability Studies
St. Xavier’s College
Communication, Journalism, and Related Programs
HIGHLIGHTS
AI Visibility & GEO Leadership
Helping enterprises earn trust and citations in AI-generated answers
Editorial Foundations, Enterprise Perspective
A career shaped across media, consulting, and technology ecosystems
Scalable AI Content Systems
Building frameworks where AI and human strategy work together
Future-Focused Brand Communication
Preparing organizations for the next era of search and discovery
Let’s Talk About Your AI Visibility
Let’s explore how your brand can stay visible, trusted, and discoverable in AI-driven search.
